Since 2007, we’ve had an unshakeable purpose to make a positive change in the lives of people around us. We seek out the greater potential in your organization to help you achieve your goals by creating tailor-made business solutions contextualized to fit your needs so that your organization, and your team, can operate at their highest potential.
Always growing, with offices in Beirut, Boston, Cyprus, Dubai, Riyadh and more than 7,300 projects executed in 27 countries since 2007, demtus upgraded the performance of over 176 K people in 19 industries.
Solutions Delivered
Industries Served
Participants Impacted
Countries Till Date
How We Help Our Clients
Human Capital Consulting
A sharp focus on performance
management, creating the tools
and structures to upgrade
organizational performance and
team.
Assessments & Succession
World class accredited
organizational & personal
assessments.
Organizational Learning
Experiential, contextualized
workshops to build team tenacity
in 70 key competencies.
Digital Transformation
With the help of our trusted
technology partners, we put digital
transformation into practice
through culture, processes and
technology.
SMB Solutions
Providing structure, processes,
strategy and performance
management solutions to
SMBs.
Gamification
A sharp focus on performance
management, creating the tools
and structures to upgrade
organizational performance and
team.
Unlock Your CX Potential
Which CX Persona Defines You?
Take the FREE CEX assessment and find out, OR book an appointment with one of our CEX experts.
"Our partnership with demtus / Tenacity spans more than 12 years, and throughout this journey, they’ve consistently brought unmatched creativity, practical insight, and measurable results. Their management development programs and culture activation initiatives have not only elevated our leadership capabilities but have also shaped the way we think about internal growth and transformation. The academies they’ve built with us are still considered benchmarks for learning ROI — relevant, contextual, and always tailored to our reality. Even our CSR project with demtus Tenacity went beyond the traditional, turning into a deeply engaging, values-driven experience that resonated across all levels."
"We've been working with demtus / Tenacity for over a decade, and what has always stood out is their unwavering commitment to quality, reliability, and a true partnership mindset. Wether it is a leadership program, onboarding or certifying ethics officers The Engineering Program that we have co-created with them -in particular has been a game-changer for us. It’s not just a training program — it’s a practical learning journey that bridges the gap between technical expertise and behavioral excellence. The way they’ve designed and delivered it, focusing on real-life application, has empowered our engineers to activate what they learn directly into successful on-the-ground projects. It’s rare to find a partner that brings this level of dedication and delivers such tangible impact, year after year."
"Co-designing the Management Development Program with demtus /Tenacity was one of the most rewarding collaborations we’ve had. Together, we built a fully customized journey that trained over 300 of our managers — not just in theory, but in practical tools they could apply immediately on the job. What truly stood out was the design team deep understanding of talent development and their ability to tailor every aspect of the program to fit our context, culture, and goals. The impact was visible — in how our managers showed up, led their teams, and drove performance. This wasn’t off-the-shelf content; it was built with us, for us."
"Working with demtus/ Tenacity always delivers an intensive, high-energy experience unlike any other consultancies. The level of customization and flawless execution is always truly impressive. Highly recommended."
Our Timeline
ighcc rebrands into demtus...
ideas group uplifted the brand, having a clear focus on people performance.
ideas group launches its consulting arm to assist organizations in human capital and performance consultancy.
Riyadh office was launched to serve the KSA market.
ideas group Beirut office was launched to serve the Levant and North Africa region.
ideas group was created in Dubai UAE as a learning and development consultancy that delivers experiential contextualized learning and development solutions.
Experience our rebranding journey
Our Blogs
Mid-Year Reflection: Gearing Up for Your Annual Performance Appraisal
As we hit the midway mark of the year, it's a great opportunity to pause, reflect, and envision how far we've come.
Understanding Generation Z: Preferences, Dislikes, and Workforce Management
Generation Z, born between the mid-1990s and early 2010s, is reshaping the world with its unique characteristics and preferences.
Self Awareness and Feedback: A Leadership Necessity
Leadership is a journey that begins with self-awareness, a critical skill that allows leaders to understand their strengths, weaknesses, and the impact they have on others.
