Since 2007, we’ve had an unshakeable purpose to make a positive change in the lives of people around us. We seek out the greater potential in your organization to help you achieve your goals by creating tailor-made business solutions contextualized to fit your needs so that your organization, and your team, can operate at their highest potential.
Always growing, with offices in Beirut, Boston, Cyprus, Dubai, Riyadh and more than 7,300 projects executed in 27 countries since 2007, demtus upgraded the performance of over 176 K people in 19 industries.
Solutions Delivered
Industries Served
Participants Impacted
Countries Till Date
How We Help Our Clients
Human Capital Consulting
A sharp focus on performance
management, creating the tools
and structures to upgrade
organizational performance and
team.
Assessments & Succession
World class accredited
organizational & personal
assessments.
Organizational Learning
Experiential, contextualized
workshops to build team tenacity
in 70 key competencies.
Digital Transformation
With the help of our trusted
technology partners, we put digital
transformation into practice
through culture, processes and
technology.
SMB Solutions
Providing structure, processes,
strategy and performance
management solutions to
SMBs.
Gamification
A sharp focus on performance
management, creating the tools
and structures to upgrade
organizational performance and
team.
Our Timeline
ighcc rebrands into demtus...
ideas group uplifted the brand, having a clear focus on people performance.
ideas group launches its consulting arm to assist organizations in human capital and performance consultancy.
Riyadh office was launched to serve the KSA market.
ideas group Beirut office was launched to serve the Levant and North Africa region.
ideas group was created in Dubai UAE as a learning and development consultancy that delivers experiential contextualized learning and development solutions.
Our Blogs
Mid-Year Reflection: Gearing Up for Your Annual Performance Appraisal
As we hit the midway mark of the year, it's a great opportunity to pause, reflect, and envision how far we've come.


Understanding Generation Z: Preferences, Dislikes, and Workforce Management
Generation Z, born between the mid-1990s and early 2010s, is reshaping the world with its unique characteristics and preferences.
Self Awareness and Feedback: A Leadership Necessity
Leadership is a journey that begins with self-awareness, a critical skill that allows leaders to understand their strengths, weaknesses, and the impact they have on others.
